Hollister & Gilly Hicks

  • Shopping mall carpet
  • Entrance carpet
  • Client: Realm
  • Date: April 2013
  • Project Details

    In April, Hollister and Gilly Hicks opened up a new store at the Freeport Braintree centre in Essex. Realm, a retail management company, approached us to produce a gold printed carpet to use at the entrance of the store. In order to build good PR, Realm stencilled a set of footprints leading up the carpet as well as getting a 'camper' to pitch a tent outside to give the impression that he had been there all night in line for the store to open. The overall effect worked so well that there were over 100 customers queueing outside and the store tills were 40 customers deep all day!